Once upon a time, earlier this year, a local toy store was closing their doors due to a called small business loan. The towns people of Edwardsville rallied behind the friendly folks at Happy Up Toys, owners of Once Upon a Toy, by creating a social media frenzy to save the toy store. With a crowd funding campaign to raise the necessary $75,000 to secure the loan, the community of toy-loving fans succeeded by raising more than enough to keep the land of play open.
I was honored to be a part of the community that made it happen. The experience was an inspirational event showcasing peoples ability to come together for a common cause... helping a neighbor in need. The experience was powerful enough to me to create Once Upon a Town that celebrates the true fairytale story.